Brand storyteller and sustainable travel journalist with bylines in the Financial Times, The Guardian, Vogue and The Telegraph.

Scorpion stings:
1

Books published:
5

Years experience:
10+

Editorial titles:
23

My key stats:

Countries visited:
37

Selected
clients

How to work
with me

If you’re a brand:

I can create new pages for your website or refresh existing content to embody your values and make keywords work harder
We’ll work together to create a tone that captures the essence of your brand and ensures your voice is clear, consistent and impactful across all touchpoints
Long-form content such as blog posts, brochures, articles and newsletters are crucial for building community and spreading your big idea. I draw on more than a decade of journalism experience to craft narratives that really resonate with your customers.
Looking for an experienced pair of hands to help with a new client? I’ve supported numerous agencies over the years to create everything from web copy to long-form articles. I can work remotely or from your office and am confident in communicating directly with clients.

Book a free 30-minute consultation here.

Browse storytelling services

If you’re an editor:

As a journalist with a special interest in grassroots solutions in travel, these are my bread and butter. I combine meticulous research and a can-do attitude with thoughtful storytelling.
I interview numerous sources, call on my expansive industry network and analyse the latest academic papers to create cutting-edge think pieces and solutions-oriented features.
Compelling advertorials need a clear angle, narrative arc and strong quotes. I’m confident working directly with clients on idea formulation and turn around edits with efficiency.
I have authored and co-written numerous books about sustainable travel over the years and can help with concept development as well as research and copy.

Book a free 30-minute consultation here.

Explore my portfolio

Don’t just take my word for it…

“Imogen is an incredibly skilled creative copywriter and such a joy to work with. Our agency loves working with her on our client campaigns – she simply gets different TOVs and directly translates that to copywriting our clients adore. Whether you’re working on playful or corporate copy, internal or consumer-facing campaigns, I highly recommend Imogen.”

SHIRA JECZMIEN,
SCREENSHOT MEDIA
“Imogen is a talented writer with excellent ideas and a beautiful, lyrical storytelling style. She’s also easy to work with and can follow a brief, while adding extra panache.”

LIZZIE FRAINIER,
THE TIMES
"Imogen is a skilled travel writer with an elegant and evocative style. We have employed her talents across a number of luxury travel-related content campaigns at the Financial Times, and always found our clients delighted with her expert telling of their stories."

Pip Usher,
THE FINANCIAL TIMES
“Imogen is a writer of great energy, dedication and talent. She has a beautifully evocative style, is highly professional and delivers to brief every time. I hope to work with her again.”

EMMA VENTURA,
SUITCASE
“Imogen has been a talented, tolerant, top-notch writer for us at Hoxton Mini Press. It’s rare to find someone who can write AND listen AND be enthusiastic AND deliver on time. A brilliant find for anyone.”

MARTIN USBORNE,
HOXTON MINI PRESS
"An intelligent, evocative storyteller and consummate professional, it’s always a joy to work with Imogen. Her strong research skills, immersive use of language and natural instinct to journey deeper and eek out the unsung heart of a story translates into compelling narratives that transport the reader."

BLOSSOM GREEN,
FOOD AND TRAVEL
“I’ve worked with Imogen on several investigative features about Indigenous communities in Mexico and her passion for reporting is readily apparent. She gets all the information necessary while connecting with interviewees in a very respectful way. She is also a terrific writer and a joy to be around.”

BENEDICTE DESRUS,
FREELANCE PHOTOGRAPHER