Bon Appetit - Bonne Maman/Food and Travel
A short promotion for Bonne Maman to introduce their new salted caramel to Food and Travel readers. The brief was to demonstrate how versatile the new products were and I was keen to make it a rewarding reading experience by including plenty of 'food porn' - the sort of food descriptions that make you want to reach into the page and grab the dish that is being described. Get a sense of it from the excerpts below.
'Whenever we see Bonne Maman’s distinctive red gingham lid we know to expect something delicious. The French conserve specialist is renowned for using quality ingredients and championing traditional methods.'
'Both the hazelnut praline caramel and salted caramel are luxuriously smooth and versatile. Perfect for spreading on bread, pairing with croissants or drizzling over ice cream, they can be enjoyed at any time of day.'
'Salted caramel is delicately flavoured with Guérande sea salt from the north-west coast of France, which adds a delicious contrast to the sweetness of banoffee pie. Warm it gently with a dash of apple juice to create a light sauce, which becomes pleasingly chewy when it comes into contact with vanilla ice cream.'