Sustainable brand storyteller and travel journalist with bylines in the Financial Times, The Guardian, The Telegraph, and Vogue.

My Key Stats:

Scorpion stings: 1

Books published: 5

Years experience: 10

Editorial titles: 23

Countries visited: 37

How to work with me

If you’re a brand:

I can create new pages for your website or refresh existing content taking your values, project brief and keywords into account.
We’ll work together to create a tone that captures the essence of your brand and ensures your voice is clear, consistent and impactful across all communications.
Long-form content such as blog posts, brochures, articles and newsletters are crucial for building community and spreading your big idea. I draw on more than a decade of journalism experience to craft narratives that really resonate with your customers.
Looking for an experienced pair of hands to help with a new client? I’ve supported numerous agencies over the years to create everything from web copy to long-form articles. I can work remotely or from your London office and am confident in communicating directly with clients.

Browse storytelling services

If you’re an editor:

As a journalist with a special interest in grass-roots solutions in travel, these are my bread and butter. I combine meticulous research and a can-do attitude with thoughtful storytelling.
I interview numerous sources, call on my expansive industry network and analyse the latest academic papers to create cutting-edge think pieces and solutions-oriented features.
Compelling advertorials need a clear angle, narrative arc and strong quotes. I’m confident working directly with clients on idea formulation and turn around edits with efficiency.
I have authored and co-written numerous books about sustainable travel over the years and can help with concept development as well as research and copy.

Explore my portfolio

Don’t just take my word for it…

Blog

“Imogen is an incredibly skilled creative copywriter and such a joy to work with. Our agency loves working with her on our client campaigns – she simply gets different TOVs and directly translates that to copywriting our clients adore. Whether you’re working on playful or corporate copy, internal or consumer-facing campaigns, I highly recommend Imogen.”

SHIRA JECZMIEN, FOUNDER AT SCREENSHOT MEDIA

“Imogen is a talented writer with excellent ideas and a beautiful, lyrical storytelling style. She’s also easy to work with and can follow a brief, while adding extra panache.”

LIZZIE FRAINIER, ASSOCIATE TRAVEL EDITOR AT THE TIMES

“Imogen is a writer of great energy, dedication and talent. She has a beautifully evocative style, is highly professional and delivers to brief every time. I hope to work with her again.”

EMMA VENTURA, FORMERLY EDITORIAL DIRECTOR AT SUITCASE

“Imogen has been a talented, tolerant, top-notch writer for us at Hoxton Mini Press. It’s rare to find someone who can write AND listen AND be enthusiastic AND deliver on time. A brilliant find for anyone.”

MARTIN USBORNE, CO-FOUNDER AT HOXTON MINI PRESS

“I’ve worked with Imogen on several investigative features about Indigenous communities in Mexico and her passion for reporting is readily apparent. She gets all the information necessary while connecting with interviewees in a very respectful way. She is also a terrific writer and a joy to be around.”

BENEDICTE DESRUS, DOCUMENTARY PHOTOGRAPHER